Financial news is any information that pertains to business and money. While the subject matter can be overwhelming for a journalist, writing about it in ways that are useful to your audience keeps them coming back for more. Providing clear explanations of complex topics, creating engaging visuals and putting tools like calculators at their fingertips is essential to achieving success with financial news.
Unlike the jargon-filled reports that often cover the stock market, it’s important to tell stories that resonate with regular people, Cheung says. For example, reporting on inflation may help readers understand how rising costs can affect daily essentials such as food, rent or gas. It can also make it harder to save for a future goal, like paying off student debt or a family vacation.
It’s also a good idea to get outside the box and explore topics that aren’t typically covered by financial news. For example, social media platforms like Instagram and TikTok are great places to find people who are sharing their personal experiences with money-related challenges such as reducing credit card debt or saving for a home down payment. Incorporating their tips into your content and highlighting those that have worked can help readers feel supported by a community of people who are working toward similar goals.
Another way to improve financial writing is by interviewing neutral experts in the field. Trade groups, labor leaders, academics and public officials are all great sources to provide quotes or background on an issue. Incorporating their perspectives into your content shows that you understand the broader economic picture and can connect with your audience on a deeper level.
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